Coca-Cola: The Power of a Brand

Top Authors

Admin
richardgarcia
nathanielfreeman
fashion78
indiweb9
shortex
trade4goods

Quick Login

Coca-Cola: The Power of a Brand - Html View

Copy this text to use the article on your site

<h1>Coca-Cola: The Power of a Brand</h1>
 
There are few images as recognizable throughout the world as the Coca-Cola brand. Travel to the furthest reaches of the globe and you will probably encounter it on a clock or a sign, if not on the drink itself. Marketers today look to the Coca-Cola brand as a model of marketing power. Its image has transcended national borders and cultural barriers to reach almost everyone on earth. How did the Coca-Cola symbol become such an omnipresent image? 
 
Beginning in 1886, Coca-Cola president John Pemberton began traveling the country introducing pharmacists to the drink. At that time it was considered a medicinal substance that could relieve headaches and other minor woes. Candler distributed clocks, calendars and other items laden with the Coca-Cola logo as he toured the country, spreading the brand and selling his product. 
 
From there the brand continued to penetrate further around the world. The bottling rights to Coca-Cola were sold in 1899 and in 1915 the Root family submitted a standard size bottle for distribution, but it was too fat in the middle. The Coca-Cola Company liked the bottle so much they thinned it down and has been used ever since and is called a Hobbleskirt Bottle. By 1920, with new bottlers springing up all the time, the brand had expanded into Cuba, France, Puerto Rico and other territories. Its world dominance would increase further with World War II, when Coca-Cola promised that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the company." Suddenly Coca-Cola could be found throughout Europe as American GIs carried it with them, and by 1960 the number of countries with Coke bottling plants had doubled. 
 
Today Coke remains a powerful brand with over a century of history behind it. As a result, items featuring previous incarnations of the Coke image have become classic pieces of Americana. The success of the Coca-Cola brand has made it an icon not just in the world of brand marketing but of American history. It symbolizes the popularity of a soft drink as well as the dominance of American entrepreneurialism in the twentieth century and beyond.
--
About the Author
Bob Zurn and his wife Joyce own and operate Cola Corner, the leading online provider of Coca-Cola collectibles. Cola Corner provides a wide selection of Coca-Cola posters, novelties, clothing, and furniture. Visit them online today at http://www.colacorner.com/novelties.html to view their classic collection.
 
Article Source: <a href="http://articlemstemplates.allbestarticles.com">ArticleMS Templates</a>

Total views: 250 - Word Count: 362
Back to the Article

Featured
The investors who can still benefit from the bear market

Danger Signals to foretell you are on the debt road

Incorporation Is It Right For My Business?

Pages

Example Page Example Subpage

Evidences

Finance Date: Thu, 7 Jan 2010
All Credit Repair Organizations Are Not Created Equal
With thousands of credit repair organizations conducting business across the country, finding the best one can be difficult and intimidating. It is very important that you take the time required to no..

Finance Date: Fri, 17 Jul 2009
Debt Solutions May Be Straightforward
With a world that is flourishing with bills there are sometimes very few ideas that you could simply observe what you should do in able to really combine all of your liabilities. With more and more li..

Finance Date: Thu, 16 Jul 2009
Utilizing Online Cash Advances To Repair Your Credit Position
Stop and study all of the small bills that usually show up within your credit history. What might you decide if for a tiny charge you could get each of them repaid at this very moment? Would you mak..

Finance Date: Tue, 16 Jun 2009
Quell Debt Dilemmas Regardless of Your Credit Score
If you find that you are far in bills, it can seem extremely easy to misplace track of what is crucial. Understanding that there are a few options available to you creates it much simpler to truly ha..

Finance Date: Thu, 4 Jun 2009
Excuses You Want To Shy Away From Fast Pay Day Loans
With all of the assistance that a payday loan could truly offer it is rather amazing to some people that there are really times that they are wisest to be bypassed. Selecting the fiting decision for ..

Share

Hot Topics

Debt consolidation Finance Calculator Credit Money Advertising Introduction of bear market strategies stock market Makes Business Easy through Export and Import Directory Payday Loans Pay Day Loans No Fax Payday Loans Personal Loans Personal Loan Bad Credit Personal Loans Starting Business BusinessPlan Start Decision Business Structure Debt Consolidation Debt Relief Credit Card Debt Debt Management bank charge conveyancing

Home - TOS - Privacy - Contact Us - SiteMap